A year after the successful launch of their first eye shadow palette “Modern Renaissance”, cosmetics company Anastasia Beverly Hills has announced the release of their newest eyeshadow palette called Subculture. The new palette is scheduled to drop on the 25th of June and we are more than excited about it.
The new eye shadow palette includes 14 vibrant shades, which has both matte and glittery shadows. The news of the launch of the new palette was announced on their Instagram page, stating that the name of the new palette is an accolade to their Instagram page and the family bond they have been able to build with their followers.
“It all started here! ABH branched out into makeup (for the second time in our company history) on Instagram. What social media did for our brand, and others alike, is connect us with our makeup family. In August 2012 when this page started, this page was the home base for our Subculture; where makeup lovers united, and still do. Subculture is the second palette in the ABH collection created with our insta family in mind. @norvina and I hope you love it, just as much as you love Modern Renaissance Thank you for your continued support ❤️ Launching 7-25 Stay tuned for the reveal. #anastasiabeverlyhills #ABHSubculture” – Anastasia Beverly Hills Instagram.
ABS was founded in 1997 by Romanian born entrepreneur Anastasia Soare, and the first launch of the cosmetic brand happened in the year 2000, 17 years after the brand has expanded and gained popularity all over the world. Notable for their close bond with customers on social media platform, Instagram, the brand has shown no signs of slowing down and we just cannot seem to wait for future products.