Balmain Introduces Virtual Army of Digitally Created Models to Promote Racial Diversity
Creative director of Balmain, Olivier Rousteing has made an interesting move in an effort towards promoting visual diversity in the fashion industry. Rousteing is one of only three black men to ever hold a top job at a major fashion house, has created a digital version of #BalmainArmy. And, everyone is welcome. The virtual army features three digitally created models from varying ethnic backgrounds.
“Anyone and everyone is always welcome to join Balmain army’s growing ranks — they need only share our bold spirit of adventure as our new virtual icons, Margot, Shudu and Zhi who mirror the beauty, the rock style and the confident power,” says Balmain’s official website. The models were created by photographer Cameron-James Wilson, famed for creating Shudu, the world’s first artificial supermodel in 2017.
See them below:
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BALMAIN’S NEW VIRTUAL ARMY Introducing the first three members of the new virtual #BALMAINARMY: Margot, Shudu and Zhi. Discover more through the link in bio. In collaboration with #CameronJamesWilson @shudu.gram 3D garments by @itsclo3d #BALMAINPF18 #BALMAINBBOX
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