Sunday, October 2, 2022

Campaign: Jourdan Dunn Co-Designs New Limited Edition HTC Smartphone

Top model Jourdan Dunn has been tapped to front yet another campaign – this time also nabbing the title of co-designer, by serving as collaborator and ambassador of the new HTC One M9 INK.

The long-limbed beauty, who currently serves as the face of Burberry alongside Naomi Campbell and also fronts beauty brand Maybelline, has worked alongside artist Cally-Jo to create the design for the new limited edition smartphone, whose skin is inspired by body art.

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The model, who has around eight inkings on her body, explained she decided to take inspiration from tattoos because;

“Body art is really personal and also, our phones are very personal, and I wanted to create something that was meaningful but also looked beautiful with a beautiful handset.”

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The phone features a hamsa hand design on the back, of which Ms Dunn said;

“I love what it represents – protection, happiness, luck.

I was talking to Cally-Jo about it, and when she printed up the design, with different elements of the sun, moon and the evil eye, it just became really beautiful.”

The stunner is also spied in a behind-the-scenes video of the campaign shoot, revealing more on the design and the model’s involvement.

Watch it here below and then be quick to purchase your new HTC One M9 INK (see more info on it, here), because if Jourdan Dunn’s social media popularity or fashion industry status is anything to go by, the liited edition handset is sure to sell fast.

Video & Image source: Protothema.gr, Blog.htc.com

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