Following the announcement in December that Rihanna has signed on as creative director of womenswear at Puma, our breath has been baited with anticipation of the campaign – and now, with the first ad finally revealed, we’ve glimpsed a little of what good stuff’s to come.
Shot in noir, Rih shows off her toned abs and legs in a crop top and printed leggings, worn with a visor, curled hair and the new Puma Pulse XT trainers – the star proving why she’s a great choice right now to be Puma’s fitness ambassador, which she also signed up for last year.
The image was revealed on Twitter last night, captioned by the brand;
“An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by @Rihanna. #ForeverFaster”
Of course we at SPICE will join the rest of the World in trying to resist those sneaks, while staying thirsty for the next campaign shot from the Puma x Rihanna partnership – but in the meantime, share your thoughts on this first ad with us on Facebook, Twitter or Instagram @SPICETVAFRICA.
Image source: @Puma
