Best known for her outlandish, colourful, quirky and funky style, singer Rita Ora is announced as the new face of Rimmel London and can be seen translating her style onto the campaign shots.
The star first teased her fans with images from the campaign via her Instagram, with shots that see Rita in vivid red lips, blue eyeshadow and flicked eyeliner.
While we are used to more subtle shades from Rimmel’s past collaborations, we are in love with the fresh looks Rita’s bringing to the brand and can’t wait to snap up the collection.
For now, enjoy the campaign shots, below:
Image source: Style.mtv.com, Dailymail.co.uk, Marieclaire.co.uk