With the release of the label’s latest collection (see the exuberant new lookbook, here), Vlisco has revealed the accompanying campaign for “Splendeur,” including a TV and print ads that truly seduces shoppers’ most glamorous side.
Calling for us to “celebrate in true splendour, celebrate in Vlisco” – surely a nod to the upcoming festive season – the TV ad shows model Simone Awor adding the finishing touches to her beautiful evening look, bursting from her dressing room and into the company of her date; captivating us with her attention-seeking ensemble, made up of Vlisco’s extravagant new fabrics.
The print ads for the campaign showcase the brand’s new goods in a similar style, depicting Ms Awor stealing the spotlight with Vlisco’s standout prints – splayed on a couch in one shot, captured mid-strut in another.
See the print and TV ads, as well as a short behind-the-scenes video for Vlisco’s 2014 “Splendeur” collection below, and don’t forget to peruse the lookbook here, too;
Video & image source: V-inspired.vlisco.com
