On Thursday 6th October’14, Australian-born and Ghanaian-made ethical label YEVU will make its London debut, with a pop up event to be held in East London.
After hosting several sell out pop up stores in Sydney, Australia between 2013 and 2014, the ultra-cool, socially-conscious YEVU is bringing its collection of versatile West-African print designs to London for three weeks only – between October 2nd and 26th.
The pop up will showcase YEVU’s new collection, which – like all its ranges – was designed in Australia and produced in Ghana by a team of highly skilled local seamstresses and tailors. The new line’s campaign and lookbook was shot in Accra’s historic fishing village of Jamestown and is a unique tribute to West Africa’s spirit and the colour and chaos that YEVU’s founder, Anna Robertson (read our interview with her, here) came to experience when she lived in Ghana for twelve months between 2012 and ’13.
The collection, which will be available to buy at the pop up store, held on 20 Coronet Street in Shoreditch (N1 6HW), includes midi skirts, high-waisted minis, unisex bomber jackets, button-up shirts. twin-sets, the brand’s sell out bucket hats, traditional Kente caps, 50’s inspired summer dresses and unisex shorts also known as the Ghanaian “knicker.
YEVU’s pop up next week in London will run between Thursday October 2nd and Sunday October 26th, or until stock sells out – and we at SPICE suggest you head down prepared to splurge.
Image source: YEVU