Top stylist, store owner and blogger, Ezinne Chinkata has partnered with Union Bank on a brilliant new campaign that sees us take trip down fashion’s memory lane – and lucky for us, she’s revealed behind-the-scenes snaps from the shoot, too!
The talent explained that the shoot would be part of a re-brand of the business, had a theme of “Fashion Evolution” and meant she as stylist needed to create;
“A family portrait of a mother and four daughters wearing Nigerian clothes from the ’60s, ’70s, ’80s, ’90s and millennium.
An evolution of the Iro and Buba attire – from the way it was worn in the past to the way it is worn now.”
Working with House of Julyet Peters by Juliet Omoruyi and fabric by Vlisco, as well as photographer Hakeem Salam, Ms Chinkata created each era’s look, sharing details of the process behind each image on her blog, saying of the ’70s ensemble;
“We opted for bell-bottom pants, a fitted shirt and a big afro! A classic look associated with the Seventies.”
For the ’60s era outfit’
“…We went with a fusion of styles from the late 50’s to the early sixties.. A dress with puff sleeves, a cinched in waist and billowing skirt.”
Ms Chinkata explained of the ’80s look she created;
“I love the Eighties.. Think big hair, puff sleeves, fish-net tights and tulle?? You were right.”
And of the ’90s look, the stylist explained;
“The 90’s was a bit tricky.as the styles were a bit more fluid then.. We went with a pleated matching skirt suit,white shirt and chunky platforms.”
Moving on to the modern day looks, Ezinne said;
“The off shoulder dresses with dramatic sleeves are quite the rave now.”
Lastly, to capture a ‘then and now’ of Iro and Buba, straying from ’60s styles to today’s, the stylist said was;
“…Slightly more challenging…I had to source authentic Iro and Buba from the 60’s. Mrs Sade Thomas Fahm was very helpful! As was Mrs Kemi Ofilli.”
Team SPICE are pretty much in love with all the looks Ezinne pieced together for the new Union Bank campaign – but tell us what you think to Ms Chinkata’s ensembles in the comments box below or by tagging us @SPICETVAFRICA.
Image source: Zinkata.com