Brand collaboration in the fashion industry is a way of building system of bridges to form a strong and reinforced relationship for better consumption by consumers.
Fashion is a playground of paradox: creative and technical; art and profit; local and global. It throws a diverse set of people together to transform a creative vision into something tangible and profitable.This is definitely not the first fashion collaboration between two brands from different industries.
McDonald is famous for its ham burgers, french fires and anything finger licking, Gertjohancoetzee on the other hand is famous for it’s well tailored creative pieces, adorned by African Celebrities, the likes of Bonang Matheba, Toke Makinwa, Tiwa Savage, to name a few has rocked his pieces effortlessly.
We are definitely hyped up about this collaboration. Take a look at all the fabulous finger licking pieces.