Supermodel Heidi Klum is releasing a fashion line exclusively at Lidl grocery. The collection is called Esmara by Heidi. The collection includes interesting pieces like, leopard-print blazers, pants, and booties, super-skinny jeans, and a real leather bomber jacket, which is said to be the most expensive piece in the collection, going for about $60. The collection will be debuted at a New York Fashion Week runway show and on Letswow.com in early September. They will cost between $6.99 and $29.99.
Lidl is a German owned retail store with outlets in the United States of America and 10,000 other outlets across Europe, which is one of the biggest retail outlets in the world. It belongs to the holding company Schwarz Gruppe, which also owns the store chains Handelshof and hypermarket Kaufland.
In the past, the supermodel con business woman has created fashion collections like Heidi by Heidi Klum and Heidi Klum Intimates. The new collection is said to be a high-end yet affordable look fashion forward individuals.
The German-American supermodel, TV personality, author and fashion designer was discovered in a national modelling contest called “Model 92” in which she emerged as winner and got a modelling contract worth $300,000.