For those travelling in style to the 2014 World Cup, or for those who are just plain love a bit of Louis Vuitton, the luxury brand has just announced a special project to celebrate both its 160th birthday and its infamous monogram logo – a venture that sees the label collaborating with six brilliant designers (including Christian Louboutin and Karl Lagerfeld) to create several new versions of the “Monogram” bag.
Speaking of “The Icon and the Iconoclasts” project, the brand’s executive vice president, Delphine Arnault, said:
“When we talked about the extraordinary talents we would like to approach, we simply went to those who are among the best in their fields. We were interested in people who work with their minds and their hands.
I thought it was so interesting – and fun! – to have all of these different points of view on The Monogram. It is inspiring to see how they envision things, to see their perspectives. This is a group of geniuses.”
Designer Christian Louboutin, photographer Cindy Sherman, Comme des Garcon creator Rei Kawakubo, architect Frank Gehry, industrial designer (and collaborator with G Star Raw) Marc Newson and king of cool Karl Lagerfeld have been enlisted to lend their hand to the reinvention of the brand’s signature bag, and we at SPICE can’t wait to see the results.
While we will need to wait until the fall (mid-October, according to Vogue) to see the finished products, set to be priced between €2,000 and €4,000, you can read more about the launch here and check out the original design for the first ever “Monogram” bag, as well as some of Louis Vuitton’s previous popular reinventions, below;
Image source: Louisvuittion.com, Hyperallergic.com, Ecouterre.com