Friday, June 9, 2023

Olivier Rousteing Announces Balmain’s Collaboration with H&M

Talented (and very good-looking) designer, Olivier Rousteing has just announced his collaborative collection with highstreet retailer H&M – the latest in the hughstreet brand’s long list of guest-designed ranges.

The good news spread like wildfire across the net as Mr Rousteing – who is creative director at Balmain – attended the Billboard Music Awards on Sunday night with Jordan Dunn and Kendall Jenner in tow, each model wearing garments from the upcoming range.


Piling selfies with the stunners onto his Instagram page, Mr Rousteing also posted a video, captioning;

“THE WORD IS OUT  #secretrevealed join MY new ARMY #HMBALMAINNATION #areyouready?”


The designer, who is taking the Parisian fashion house he heads up on a new adventure that explores the world of online and celebrity, told Vogue of the collaboration;

“I want to talk to my generation − this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag.

The collaboration felt extremely natural to me as H&M is a brand that everybody connects to. It calls for unity, and I am all for it.”


H&M were equally up for the collection, with the brand’s creative advisor, Ann-Sofie Johansson saying;

“We are excited to have Balmain as our guest designer at H&M and to create a truly involving experience for everybody.

With its mix of couture spirit and streetwear attitude, Balmain owns a unique style; opulent and direct, sensual and energetic. It is also closely linked to the entertainment and music worlds, which adds another element of surprise.”

The range will include mens’ and womenswear, no doubt in Balmain’s signature sort of embellished chic – the label well-known for its sexy take on glamour.

We at SPICE can’t wait to inspect H&M’s collaboration with Balmain up close when it hits the rails on November 5th, and suggest you plan your way to the front of the queue for the best pieces of the Autumn/Winter’15 collection.

Image source:, @Olivier_rousteing, @Hm

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