Pharrel Williams attended the annual ComplexCon event at the city of Long Beach, Calif on Saturday and it was all shades of awesome. The two day festival had everything from exhibition space for clothing, panels, vendors and performances. This years festival seems to be a lot bigger than last year, as there was a huge crowd gathered around the Long Beach Convention Center. This festival is a whole new level to marketing of fashion items to people who are always in dire need of a style revamp, limited collections are dropped on each day, the performances by Artists entice the crowd to purchase more items from the collections dropped.
Pharrel attended this festival looking like an cone of ice cream(that’s a good thing), asides from the highly anticipated N.E.R.D performance scheduled to take place at the festival, Pharrel wore a jumpsuit during the unveiling of G-Star Raw brand new suit collection which is actually debuting in April 2018. According to Pharrel “I’m proud to be able to introduce this exciting new collection to the influential and diverse creative cross-section of industry that attends. Bringing together the two work wear uniforms — each utilitarian and functional in their own way — and merging them to make something entirely new and exciting, epitomizes our aim as a brand.”
The highlight if the festival would be the album release by Pharrel and his fellow band members, “ComplexCon, make some motherfucking noise. We are here right now because no one ever really dies, the album isn’t coming out tomorrow. We are giving it to you. You got it before anybody else did.” The crowd was in awe and Pharrell, Chad Hugo and Shay Hayey just sat on Van jamming to their album.
Asides from the album launch, Pharrel came to kill with his fashion forward outfits, he rocked an Adidas Original print apparel, alongside a custom $230 yellow timberland boots and finished it off with a blue distressed vintage shorts from Fear of god. His dyed hair added so much vibe to his outfit, now you know why he looks like an ice cream cone.