Twitter has announced a new live fashion news series for Arab fashion enthusiasts ahead of the New York Fashion Week commences later this week.
In a global first, Twitter has partnered with weekly Arabic women’s magazine Sayidaty to launch #FrontRow – a live fashion news series that will run on Twitter during the international spring/summer 2019 fashion weeks taking place over the next two months.
The series, which premieres on Twitter on September 8, will be in Arabic, and hosted by prominent Arab fashion personalities Rafeea Alhajsi and Dareen Al-Yawar. Alhajsi is the world’s first Emirati runway model, and Al-Yawar is a Saudi image consultant and fashion stylist. The two will provide commentary about relevant modest looks from the runway, along with general information about new collections and trends, in live episodes that are eight to 10 ten minutes long.