Victoria Beckam launched her women’s wear line in 2008 featuring easy dresses and separates. It expanded into producing handbags, sunglasses and shoes.
In 2013, her E-Comerce site was launched which gave way for her first flagship store in London Dover Street. The company has also grown from three staffs to a total of 180 staffs in total, and one flagship store in Hong Kong. In just two years her turnover doubled between 2012-2013 to reach 30 million Pounds which is about 40 million dollars, this company has recorded no loss since its inception but relies heavily on funding from David Beckham.
It is no surprise that the brand still continues to exist due to the full attention given to the brand by Beckham.
Just recently, Victoria Beckam acquired 30 million pounds from growth equity firm Neo Investment partners in exchange for a minority stake in her fast eponymous brand, the union will give Victoria Beckham Limited to expand and enhance it’s digital and brick and mortar presence, while also working on new projects.
In an official statement released by Victoria Beckham Limited, the company reports it would be moving to West London premises in the spring of 2018. “Partnership and collaboration is incredibly important to me – working with an amazing team has been the root of the success of my business over the past 10 years,” Beckham reported of her business decision. “Neo is the perfect partner to now accompany us on the next step of our journey: they understand my vision and my wish for the company to retain its independence, as well as my commitment to continuing to develop the brand with a unique, forward thinking approach. I am hugely excited to be working with Neo.”
“I am so proud of Victoria’s success and all of the hard work that has gone into building the business over the past 10 years. I am sure the next decade will be even more exciting,” her husband said of her partnership with Neo and his investment in the company (the brand remains a part of Beckham Brand Holdings, owned equally by Victoria Beckham, David Beckham and Simon Fuller’s XIX Entertainment).
This is a huge turn over for the former Spice Girls fashion empire, and it has definitely increased the value of the company to £100 million