Most times when a designer wants to debut a collection, he puts out a look book which conveys the brands aesthetic, style of clothes and it practically draws people’s attention to your brand. Thanks to social media, designers practically create look books for their social media audience and website, not necessarily for their brick and mortar store. Below are reasons for you to create a Look Book for every collection you choose to put out.
- A good look book will express what your brand stands for. Are you a high-end fashion brand, a luxury fashion brand or a less expensive brand, your look book will tell that story.
- A great Look Book would show all your products, and also give the consumer a better idea on how an item can be styled.
- Look books are is one of the best ways to reach your target audience, by having a story or theme that draws their attention to their brand.
So we have explained what a look Book is, and why you need it. For a more in-depth knowledge on the procedures, requirements, and all access to everything that happens behind the scenes on how your favourite designers create their look books, tune in to Spice Tv channel 190 on DSTV or GoTv channel 29 for all new episodes of Look Book every Tuesday 6:00pm CAT.