Saturday, March 2, 2024

Camilla Cabello Stars In New L’Oreal Paris Ad

Grab your handkerchiefs and get ready, because Camilla Cabello’s new ad for L’oreal Paris will definitely make you ugly cry.

The former Fifth Harmony member stared in the one minute beauty ad for L’oreal Paris’s Elvive Hair shampoo for damaged hair. The singer talked about second chances, “Everyone loves a comeback,” she said “Even damaged hair too”. In the commercial, a voice over of Camilla plays over as she prepares to go on stage to perform.

“I think a comeback is defined as struggling through something and having the strength and resolution to push past it,” Cabello said in a statement. “For me, it was about taking chances, aiming high and believing that I was worth it. I can now finally hear everything my heart was telling me.”

Stranger Things actress Winona Ryder also just stared in her own ad very recently. L’oreal Paris is definitely leaving no stone unturned for the campaign of the Elvive shampoo. Around early January the brand also made history by being the first brand to feature a hijab wearing model in a shampoo ad. Way to go L’oreal! Show them exactly what inclusiveness is all about.




“We are very proud to partner with Camila for the launch of Elvive,” L’Oréal Paris USA President Tim Coolican said in a statement. “Elvive was designed to address the 80% of women in the U.S. who experience some form of hair damage daily. The line builds on L’Oréal Paris’ commitment to creating innovative products, services and experiences that help people look and feel their best every day.”

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