Cool, South African style collective, BoysOfSoweto have been seen starring in a short Autumn/Winter’15 fashion film for British brand, Ben Sherman.
In the campaign video, the Boys (who approach fashion “from an urban, vintage and futuristic perspective”) are spied staring out other well-dressed men on road, as well as hitting the fields for a game of bowls – all the while flaunting a range of classic button-ups that are so good, two of the Boys turn up rocking the same one and having a bit of faux pas moment.
Caught on film by Johannesburg-to-LA-based director, Meja Shoba, the BoysofSoweto – who include Bob Ndima, Bonisiswe Nhleko, Mbali Bangwayo, and Morgan Kgobane – look fly throughout the 2 minute film, Ms Shoba commenting;
“The film highlights the preparation involved when a gentleman dresses with consideration, completing his look with extreme attention to detail.
The inspiration behind the British brand’s Button Up concept is blended with BoysOfSoweto’s African flair.”
See Ben Sherman’s fashion film with the BoysofSoweto here below (set to the addictive afro-beat track “Mardi Gras” by Piere Kwenders) and let us know what you think in the comments box or online @SPICETVAFRICA;
Video & image source: Boysofsoweto.tumblr.com