Saturday, September 25, 2021

Campaign: Dermablend Reveals Beautiful “Camo Confessions” Campaign, Featuring Vitiligo & Acne Sufferers

Touching beauty campaigns are pretty hard to come by, with most never straying past the physical. But, going well beyond surface with their latest ad, Dermablend launches their “Camo Confessions” campaign, featuring two women – Cassandra Bankson, a successful makeup artist and vlogger who suffers from severe acne, and Cheri Lindsay, who has the skin condition Vitiligo.

The new ad, created as a follow up to “Go Beyond the Cover“, shows the women removing their makeup to reveal their true image, both proving the product’s high coverage performance and telling each woman’s story and struggle.

Created by a Montreal-based agency, Tuxedothis campaign also reveals the emotional truths that people go through everyday (sometimes throughout their lives) and is unique in its approach to sell its product by incorporating images that would usually be considered ‘imperfect’ by beauty industry standards.

dermablend camo confessions spicetv Cassandra dermablend camo confessions spicetv Cheri 2
As part of the campaign, you can submit your own Camo Confession video on Youtube, with Dermablend Professional pledging to donate $1 per video to the US foundation Look Good, Feel Better, which is committed to helping improve self-esteem and quality of life for women suffering from the side effects of cancer treatment.
For now, see Cassandra and Cheri’s Camo Confessions video, below;


Video & image source: Adweek.com

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