Seen in a stylish video for Harvey Nichols‘ Spring/Summer’14 menswear campaign, Nigerian model Harry Ukoza rocks sports-fused pieces from the best in the business of menswear.

In the short fashion film shot by Bunker London, Mr Ukoza is styled by Matthew Josephs into Balmain, Bside By Wale, Hood By Air and KTZ (among others), defining the “New Rules” for this season’s wardrobe.

Enjoy it here, below;

Video & image source: Vimeo.com/harveynichols