Friday, September 24, 2021

Campaign: Joan Smalls for Estee Lauder’s Summer’14 Ads

Estée Lauder‘s Summer’14 ad campaign, featuring twenty-six-year-old Puerto Rican model, Joan Smalls, sees the beauty stunning in several looks, to front the some of the brand’s recent releases: the “Perfectionist Youth-Infusing SPF 25” foundation, the “Sculpting Foundation Brush” and the latest “Bronze Goddess” colour collection.

Ms Smalls has been a spokesmodel for Estée Lauder since 2010 and is the first Latina face of the brand in the  company’s sixty-eight-year history. Speaking to Elle Magazine late last year, Estée Lauder’s senior vice president and global creative director, Richard Ferretti described his feelings towards the model, saying;

“The word ‘supermodel’ is overused, but if there is any woman of our generation who deserves the title, it’s Joan. She has the perfect face.”

See it in the new campaign shots, below;

Estee-Lauder-Advertisement-Makeup-Collection--0091812

Image source: Models.com, Onobello.com

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