Saturday, June 10, 2023

Campaign: Joy Adenuga & Dionne Smith for CurlFormers

CurlFormers – a revolutionary new heat-free, curl-creating product – has released a brand new campaign, showcasing beautiful models in a variety of looks to be achieved this season.

Shot as a 2-in-1 campaign, with the images used as both a how-to series for the CurlFormers website and an editorial spread in BlackHair Magazine, the gorgeous images show makeup artist Joy Adenuga’s spectacular skills and hairstylist Dionne Smith’s talents in sculpting tresses.

Model Rachael Williams, who is seen in some of the shots, was furnished with bright lips, winged liner and gorgeous skin, while different sizes of CurlFormer rods were used to create different hair lengths and textures.

Below is the shoot spied in BlackHair Magazine, the how-to series from the CurlFormers site as well as some behind the scenes action. Be prepared for some major hair envy;


Blackhair magazine4 Blackhair magazine5

Image source: @Joyadenugamua, @Blackhairmags, @Curlformers

Other Articles



Please enter your comment!
Please enter your name here