Campaign: Louis Vuitton’s S/S’14 “Spirit of Travel” Collection is Shot in South Africa

Luxury label Louis Vuitton have just unveiled their Spring/Summer’14 ad campaign for “The Spirit of Travel” collection, shot by Peter Lindbergh in the South African bush.

Starring models Karen Elson and Edie Campbell, and styled by Carine Roitfield, the campaign, according to Lindbergh, is about:

“Two young women, travelling in a very personal, but not necessarily narrative way. Working without any layouts or prefixed ideas allowed us to create spontaneous and real situations. The result is charming and natural.”

Featuring giraffes, zebras and leopards alongside Vuitton’s Speedy, Keepall and Neverfull bags, the campaign tops our lists as one of the favourites of the season so far – but see the shots below and check out a sneaky snippet of the video campaign here for yourself;