Fittingly, as we finish a month celebrating all things travel here at SPICE, L’Espace launches its new campaign, announcing itself as “Destination Fashion” – the place to be for fashion, beauty and lifestyle, backed by Munachi Abii, Toke Makinwa and Folu Storm.
Aimed to highlight its range of departments – including their newly re-launched Lumiere café in partnership with Elle’s Ice Box and Tash Bistro, the store’s eclectic lifestyle section, which boasts an amazing selection of art, wine and homeware, and the Blowdry Bar and beauty rooms that now include services from Sacred Artistry and Foreo Africa – the campaign uses highly styled shots of Ms Abii, Makinwa and Storms, as well as a cool short film on Folu’s travels to Mozambique.
In the video, the presenter and model says;
“Most woman have a love affair with fashion and don’t even know it. I love to travel and explore, so it helps to know my travel fashion is taken care of.”
For the print ads, we at SPICE love seeing all three starlets shot with the campaign’s vintage style theme, with the images referencing the roaring ’20s and the iconic ’50s housewife.
To understand why Ms Storms insists “if fashion is the journey, L’Espace is the destination,” take a look at the campaign video and the ad shots here, below;
Image source: AfricanDeevas.com