Saturday, September 25, 2021

#Campaign: Naomi Campbell & A$AP Rocky for Guess’ SS16

As rapper A$AP Rocky collaborates with Guess Jeans to launch his own 90s-inspired capsule range, the “Fashion Killa” star has just teamed up with supermodel Naomi Campbell for a set of Spring/Summer’16 ads.

A$AP has said that the GUESS Originals x A$AP Rocky collection (out February 15th) is heavily influenced by his youth, growing up in the ’90s and watching Menace II Society and rappers like Nas, explaining he;

“…Just thought about my nostalgic childhood, with hip-hop and growing up in Harlem and the Bronx, and remembering Guess played a big part in that.

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But kids these days have no knowledge of that. I just felt like it was necessary to tell them that Guess was actually lit back in the day.”

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Taking the nostalgic theme into the new ads, which are set to run in POP Magazine‘s Spring/Summer’16 issue, of course A$AP had to enlist Ms Campbell, who was on top of her game during – if not the face of – the ’90s.

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The pair were spied getting close and lounging together in white robes throughout the shoot, which was lensed by Brianna Copozzi.

Take a look at a behind-the-scenes video of the shoot here below while we await the full campaign’s imminent reveal.

#PressPlay: #AsapRocky X #NaomiCampbell for #GUESS

A video posted by The Shade Room (@theshaderoom) on

 

Video & image source: @Theshaderoominc, Uk.complex.com, Oystermag.com

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