Sunday, October 1, 2023

#Campaign: Naomi Campbell & A$AP Rocky for Guess’ SS16

As rapper A$AP Rocky collaborates with Guess Jeans to launch his own 90s-inspired capsule range, the “Fashion Killa” star has just teamed up with supermodel Naomi Campbell for a set of Spring/Summer’16 ads.

A$AP has said that the GUESS Originals x A$AP Rocky collection (out February 15th) is heavily influenced by his youth, growing up in the ’90s and watching Menace II Society and rappers like Nas, explaining he;

“…Just thought about my nostalgic childhood, with hip-hop and growing up in Harlem and the Bronx, and remembering Guess played a big part in that.


But kids these days have no knowledge of that. I just felt like it was necessary to tell them that Guess was actually lit back in the day.”


Taking the nostalgic theme into the new ads, which are set to run in POP Magazine‘s Spring/Summer’16 issue, of course A$AP had to enlist Ms Campbell, who was on top of her game during – if not the face of – the ’90s.


The pair were spied getting close and lounging together in white robes throughout the shoot, which was lensed by Brianna Copozzi.

Take a look at a behind-the-scenes video of the shoot here below while we await the full campaign’s imminent reveal.

#PressPlay: #AsapRocky X #NaomiCampbell for #GUESS

A video posted by The Shade Room (@theshaderoom) on


Video & image source: @Theshaderoominc,,

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