Monday, September 27, 2021

#Campaign: Orange Culture’s AW’16 Collection

Fuelling our fantasies about the upcoming season, menswear superstar Adebayo Oke Lawal has just revealed Orange Culture‘s Autumn/Winter’16 collection campaign, and leaves us wanting to be that ‘Orange Boy.’

First released via Pause Magazine‘s site, where an interview with the designer is also posted, the campaign sees a selection of models situated along some beautiful South African scape, lensed by Travys Owen who captures the gathering of guys lazing under the sun, and clad in the brand’s namesake colour.

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Styled by Gabrielle Kannemeyer, there’s a complimentary navy blue seen throughout the series of shots, but most interestingly, knitted pieces – including heavy neckwear that reminds us of Massai decals – and “Yeezy”-like nude tights that make quite an appearance amid the dusty terrain.

And there’s no shaking Mr Oke Lawal from his signature skinny-fit pants – a silhouette you’ll mostly find the talent wearing while on his stylish adventures and journeys of inspiration.

READ MORE: ADEBAYO OKE-LAWAL, LOZA MALEOMBHO, OROMA ELEWA & MORE – THE INSTAS TO FOLLOW NOW!
 
 

As well as the first peek at the campaign, the creative shared with Pause;

“I used to write for magazines [and] I wrote an article called the Orange Boy which was about growing up in Lagos and the experiences of being different, being bullied and just learning to accept yourself. Orange stood for the idea of being individual; just being unique and not caring about [what] anybody has to say.

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When I started the label, I wanted to represent just that idea of just being proud of who you are, being an individual, loving the things you love…”

Take a look at all the shots below (and read the interview on Pause Mag here), and let us know what you think to Orange Culture’s latest collection – Team SPICE want to know if you too love the Autumn/Winter’16 campaign as much as we do.

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Video & image source: Pausemag.co.uk, @Gabriellekannemeyer

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