Tuesday, October 3, 2023

Campaign: Rihanna Stars in New TV Ad for Puma

Robyn Rihanna Fenty has been a very busy ‘Badgal’ of late, what with her just-released “RiRi” fragrance (more on that, here) and new ventures in fashion keeping her from a mic – but though we love to hear her sing, we prefer to watch her move, which you can do via the brand new TV ad for Puma.

As creative director for the brand – a role announced back in December (see here) – Rihanna works alongside the design team to craft the kind of active where any women would want to get fit in, but when it comes to repping the sportswear label, Rih only needs to flash her toned abs and flip her hair before we know this be the brand for us.


In her new ad (see the first, here), the Bajan babe is seen in noir, while whirl-whipping on her jacket to the sound of her track “BBHMM” – bringing her ‘bad gal’-ness to Puma and our focus to buying up her outfit.

See the video, which was posted to the star’s Instagram account, below and then let us know what you think to Rihanna’s new advert for Puma, in the comments box or online @SPICETVAFRICA.

A video posted by badgalriri (@badgalriri) on

Video & image source: @Badgalriri, Fashionista.com

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