Thursday, September 28, 2023

Campaign: Rihanna’s First Ad for Puma is Revealed

Following the announcement in December that Rihanna has signed on as creative director of womenswear at Puma, our breath has been baited with anticipation of the campaign – and now, with the first ad finally revealed, we’ve glimpsed a little of what good stuff’s to come.

Shot in noir, Rih shows off her toned abs and legs in a crop top and printed leggings, worn with a visor, curled hair and the new Puma Pulse XT trainers – the star proving why she’s a great choice right now to be Puma’s fitness ambassador, which she also signed up for last year.


The image was revealed on Twitter last night, captioned by the brand;

“An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by @Rihanna. #ForeverFaster”

Of course we at SPICE will join the rest of the World in trying to resist those sneaks, while staying thirsty for the next campaign shot from the Puma x Rihanna partnership – but in the meantime, share your thoughts on this first ad with us on Facebook, Twitter or Instagram @SPICETVAFRICA.

Image source: @Puma

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