With campaign season setting the pace for all things ‘Fresh‘, Missoni‘s Spring/Summer’16 campaign arrives with a wonderful short film and shots starring Nigerian model, Victor Ndigwe.
Fronting the campaign alongside model veteran Freja Beha Erichsen, Mr Ndigwe is seen chilling and lounging in the printed ensembles we’re all longing for – including a smooth, tonal suit he rocks with a matching beige-printed shirt and all the attitude of a lazy Summer’s day.
According to the brand;
“Sensuality and naturalness are the focus of the Missoni Summer 2016 campaign.
…Knit, its colours and precious finishings are in the forefront.”
In the fashion film, we see a little of Victor and hear lots of weird, whispered sounds from Ms Erichsen, combing for a fresh and unusual video lensed by Harley Weir (the bae responsible for shooting that epic Senegalese wrestling short with designer Grace Bonner), with creative direction from Angela Missoni.
See the rest of the campaign pictures here below as well as the video, then tell us if you’re looking forward to next season and having the sort of style adventures that model Victor Ndigwe and Missoni is selling us.
Video & image source: Dazeddigital.com, Missoni.com