One of the most profane term in the fashion Industry is Couture. The greatest percentage of fashion houses today, have Haute Couture attached to their name. Do they even know what it really means? Some designers are of the belief that once couture is attached or associated with your brand it makes you look more exotic, fancier or even perceived as a high end brand. To be considered a Couture Designer in Paris, you have a functional factory with about 15 workers, and that is just a tip of the iceberg. Some fashion houses have the name couture attached to their fashion houses, is this done ignorantly or is it only associated with Africans. Read More about Couture HERE

Watch this insightful Video and learn from experts about the Misuse of this term by African Designers