The first time I met Cynthia, it was at the Lagos Fashion and Design Week, during the fashion focus segment. She had just finished her presentation with the panel and she came out with her mod board. I must say, it was so intriguing to see all the efforts she put into making her mood board look exceptional.
What came to mind immediately was her drive and how serious she took her brand. We got in a conversation and she explained in debt how the brand was coined from her daughters name and how inspired she is daily to make a difference.
Cynthia and Angel is not only an emerging indigenous women’s wear brand based in Abuja Nigeria but the creative Director creates pieces that are rare and top notch. We decided to dig further into the brand, read full interview below.
WHO IS THE BRAIN CHILD BEHIND CYNTHIA AND ANGEL?
Cynthia Chigozie Otiyo Abila
TELL US A BIT ABOUT CYNTHIA AND ANGEL BRAND?
Cynthia and Angel is a complete lifestyle brand that offers timeless, modern, classic, wears for fashionable women, we seek to thrill and inspire our clients with striking designs that ignite the senses.
WHAT INSPIRES YOUR COLLECTION?
My mood and immediate environment, they reflect on my aesthetics at the point of creating my designs.
WHAT IS YOUR TARGET MARKET FOR A COLLECTION?
My target market is for the conscious women who enjoy timeless pieces.
WHY SHOULD PEOPLE SHOP YOUR COLLECTION?
People should shop my collection because, we are dedicated to using the best available resources to design exceptional pieces bringing out the best form of extreme feminism.
WHO IS THE TYPICAL CYNTHIA AND ANGEL CLIENT?
Our client is the urban sophisticated everyday woman who appreciates value, top quality and versatile style that flourishes into a timeless piece.
IF YOU WHERE TO HAVE ANOTHER LIFE, WOULD YOU STILL CHOOSE FASHION AS A CAREER PATH?
Yes I would choose fashion as a career path in another life, because it is the beginning of an exciting journey of hard work, creativity and tenacity.
WHAT PRINCIPLES DO YOU LIVE BY?
Consistency, Hard work and Humility.
WHAT IS THE TYPICAL BRAND SIGNATURE OF CYNTHIA AND ANGEL?
Minimalism and Simplicity.
WHAT IS YOUR OPINION ON BRAND SIGNATURE?
It portrays a professional image and increases the credibility of your brand by which your client base and retention increases.
WHERE DO YOU ENVISION THE CYNTHIA AND ANGEL BRAND IN THE NEAREST FUTURE?
I envision it to be built into a household name that will expand into a global brand.