In 2017, Gucci announced the removal of fur from all its products and stated their stand concerning the use of Fur in all their products. It seems to be an on going trend for fashion houses to discontinue the use of Fur in their products.
Considering that giant fashion labels such as Armani, Calvin Klien, Hugo Boss and many others had sailed this boat a long time ago, Versace could not be left out as Donatella Versace announced that her family’s luxury fashion label, “Versace” would no longer use real furs in its products, this was said during an interview with a British magazine called ‘The Economist’s 1843‘.
Donatella Versace who is currently the creative director of Versace made this clear in a statement were she expressed her thoughts concerning the killing of animals to make fashion, she says “Fur? I am out of that, I don’t want to kill animals to make fashion. It doesn’t feel right.”
Although there seems to be a little glitch between Donatella’s statement and the retailing sites of Versace, as the brands website kept encouraging customers to buy “fur-embellished coats that turn heads”.
This decision is not fully accepted by the International Fur federation as they seem dissatisfied in this Donatella’s statement and decision, according to the federation “The majority of top designers will continue to work with fur as they know it is a natural product that is produced responsibly, with growing concern about the environment and plastics in fashion, I truly believe fur is the natural and responsible choice for designers and consumers,” this statement was made by the CEO, Mark Oaten.
Versace is one of the fashion labels that take their fur very seriously, they aim for the best and we can only imagine how this decision would affect the society positively but bring a decline in sales for Versace.
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