Sunday, October 1, 2023

Edward Enninful is Interviewed for the BoF’s “Fashion at Work” Video Series

Edward Enninful – top stylist and fashion and style director at W Magazine appears in a candid video interview for the Business of Fashion, talking about his career and sharing the secret to getting ahead in the industry.

The Ghanaian, who was previously I.D‘s youngest ever fashion director, having joined the magazine when he was 18 years old, says of fashion in his interview;

“I think fashion can say a lot, through images, about the times we live in. When you think of years gone past, when you look at old magazines – whether it’s Ray Petri in the 80s or Caroline Baker in the 70s – they really document a time. That’s what gets me excited.”

W Magazine's October'14 cover, starring Naomi Campbell, styled by Mr Enninful
W Magazine’s October’14 cover, starring Naomi Campbell, styled by Mr Enninful

The creative, who has styled everyone from Craig McDean and Steven Meisel, to Pat McGrath, Kate Moss and Naomi Campbell, also explains;

“Your imagination can really run wild in the fashion industry. Most industries might not encourage that, but [in fashion] it’s very encouraged, so if you have a free-spirit, it’s the perfect place.”

Enninful’s interview was filmed as part of The Business of Fashion’s Fashion at Work series, for which top names Carine Roitfeld (stylist and editor), Suzy Menkes (international Vogue editor) and Renzo Rosso (founder of Diesel) were also interviewed.

See Edward’s interview below for some insightful words on fashion and an idea of what it’s like to work in the industry;

Video & image source:

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