Designers have finally understood that a capsule collection is every girls essential needs. When we said the newbies are here to give the old ones a run for their money, we had no idea that Eviwestwick Clothing’s was about to blow our minds away. You can never go wrong in an all white ensemble and girl!! can we just say that Eviwestwick brought that piece to live with the turtle neck she wore underneath the blazer. This collection can only be described as versatility at it’s best, there is every piece for any occasion, work, brunch and also the perfect wedding guest outfit. One of Spice TVs correspondent had an exclusive interview with the Creative director, see interview and full look book below.
Who is the brain child behind “Eviwestwick” brand?
The brain behind Eviwestwick Clothing’s is Odafe-Ejumedia Evi
Tell us a bit about the ‘Eviwestwick Clothing’ Brand
The Eviwestwick brand was created out of a need to cloth the average Nigerian girl, we all want couture like pieces but we cannot really afford it, so we created this brand to cloth the average girl who wants to look stylish but still on a budget.
What is the name of this collection?
We didn’t really chose a name for this collection but if we were to choose one it’ll be called the Capsule collection because they’re basically essential pieces of clothing.
What is the inspiration behind this collection?
What is your target market for this collection?
Why should people shop this collection?
Who is the typical ‘Eviwestwick’ client?
What inspires you on a daily basis to pursue your goals?
If you were to have another life, would you still choose fashion as a
What principles do you live by?
What is the typical brand signature of’ ‘Eviwestwick’ Brand
What is your opinion on brand signature?
Where do you envision the ‘Eviwestick’ brand in the new future?
What is your take on the evolving African fashion Industry?
I am glad that finally Africa is starting to be recognized as one of the key players in fashion, there is still a lot of work to be done, but we are definitely on the right path. The industry has become a full blown impact of the economic change and growth in Africa and for this we are grateful.