Last week, on 13th of September, 2014, The Genevieve Pink Ball Foundation from Genevieve Magazine held its first ever Run/Walk/Cycle event to raise awareness for breast cancer.
Led by fitness guru Maje Ayida, the event kicked off at the Divine Mercy Church in Lekki, with attendees (including stars Seyi Shay, Genevieve Nnaji, Mai Atafo, Fade Ogunro, Zainab Balogun and Toke Makinwa, amongst others) running, walking and cycling to Ikoyi and back – a great, physical task inline with the 100 Patient Challenge, which the Pink Ball Foundation is aiming to achieve this year.
As just one of the activities leading up to the 3rd annual Genevieve Pink Ball that’s scheduled to hold on the 18th of October this year, the foundation’s Run/Walk/Cycle event aimed to raise awareness and help support women both medically and financially towards the prevention and treatment of breast cancer, with founder and CEO of Genevieve Magazine, Betty Irabor, explaining;
“In Nigeria the majority of women diagnosed with breast cancer do not survive because their cancer is detected too late. Awareness is the first step in the battle against breast cancer.
Herein lies our motivation to lend our platform Genevieve Pink Ball to the cause. Our ‘100 patient challenge’ is all about further awareness creation, education and giving hope to the otherwise hopeless; treatment for 100 may seem an insignificant number but it’s a good start.”
The Genevieve Pink Ball Foundation’s event was proudly sponsored by Access Bank, Health Plus, 3Invest, So Fresh, Chapel Hill Denham, William Pitt, Vedic LifeCare and Wilsons Drinks. See some of the pictures front the successful initiative, below;
Image source: Bobbytaylorcompany.com