Monday, October 2, 2023

Genevieve Reveals St. Genevieve Line will be Exclusive to Jumia & Posts Behind the Scenes Video of Shoot

Nollywood star Genevieve Nnaji has just revealed that her St. Genevieve line will relaunch and sell via Nigerian retail giant, Jumia, posting a telling shot to her instagram with the caption;

“@StGenevieve_ Exclusive on @JumiaFashion.”


The retailer – Nigeria’s number one e-store, selling everything from fashion to toys and gadgets – has also announced an Instagram competition that is running in the build up to the line’s unveiling, allowing fans the chance to meet the actress-turned-designer when the new collection launches on its platform, posting;

“It doesn’t get any bigger than this people!!! Stand a chance to meet Genevieve at the unveiling of her new collection!!! To win simply follow us on Instagram and post your favorite picture of Genevieve with the hashtag ‪#‎StGonJumia‬.

Don’t forget to tag us This is a once in a lifetime opportunity as this would be at a private and VIP event!!! Start Posting!!!”

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While a date is yet to be announced for the launch of St. Genevieve on Jumia, it seems Genny has been busy shooting the campaign and lookbook in London.

Revealing herself as the face of her line, the star posted these videos to her Instagram account, showcasing just a little of what we can expect from the range;

We at SPICE can’t wait to see the rest of the lineup when it launches and suggest you follow both Genevieve and Jumia for updates on the project.

Video & image source: @Genevievennaji

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