It’s time to say goodbye to all the fur on Gucci slides, and just in case you do not own one sorry it’s to late to rock that Gucci trend. Gucci has announced the ban of fur on all its goods with effect from its Spring/Summer 2018, this happened due to its signed alliance with the Fur Free Alliance, an organization whose main goal is to put an end to the exploitation of animals with fur.
The chief executive and president of The Kering-owned megabrand Marco Bizzarri made a press statement saying “Do you think using furs today is still modern? I don’t think it’s still modern and that’s the reason why we decided not to do that. It’s a little bit out-dated, creativity can jump in many different directions instead of using furs. I need to do it because [otherwise] the best talent will not come to work for Gucci.”
Gucci is not the first luxury brand to be going fur free, Calvin Klien in 1994 went fur free after Mr Calvin Klein and activist group PETA (the People for the Ethical Treatment for Animals) had a conversation and it prompted Calvin Klein to go fur free since then, Tommy Hilfiger put a ban on fur in 2007, Ralph Lauren put a ban on fur in 2006 and Armani are some of the major brands that have taken this step in time past.
This decision was made by the creative director of Gucci, Alessandro Michele, he went ahead to say that fashion has always been about trends and emotions and anticipating the wishes and desires of consumers. The fur ban is also about Gucci’s employer brand.
Luxury retailers like Selfridges, Yoox Net-A-Porter are also in support of Fur ban as they do not sell any items with fur in their stores. The use of fur might actually be coming to an end, as there was no fur on their runway buy major brands these past fashion weeks.
This ban is also way beyond fur, as Bizzarri made it clear that Gucci would donate €1 million to Unicef’s Girls Empowerment Initiative to fund teenage education and health drives.