Monday, September 27, 2021

Herieth Paul Named as New Face of Maybelline

So it seems beauty in 2016 is doing its bit for diversity – what with CoverGirl tapping Zendaya as their new face and now Maybelline New York announcing Tanzanian model, Herieth Paul as their new brand ambassador.

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The 20-year-old, Dar es Salaam-born beauty revealed the news via her Instagram page, posting;

“This has been the hardest-kept secret of my entire life AND the highlight of my career.

I am so honoured [and] excited to announce that I am joining the Maybelline family!!!! I’m so grateful to be named a global spokesmodel for the world’s #1 cosmetics brand.”

The beauty, who has walked for top labels like Stella McCartney, Tom Ford, Ralph Lauren and Burberry,  is know for her signature short, natural curls – a look we at SPICE absolutely love and can’t wait to see in the official campaign images.

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While we await the launch of said shot, Team SPICE send our congratulations to Herieth Paul on her new role and can’t wait to see what she does next – both at the just-launched New York Fashion Week, and as the face of Maybelline New York.

Image source: Glamour.com, @Heriethpaul

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