Monday, May 29, 2023

Highlights of the 2017 Milan Fashion Week

This week, the global fashion elite pilgrimed to Milano as its third major stop along the seasonal fashion week journey. Surprisingly, the highlights of this major event remained almost entirely on, as opposed to off, the runway. Moschino opened with yet another mind-blowing presentation of their Spring 2018 collection. While Jeremy Scott is known for his obscurely playful and couture-esque designs, this collection carried an almost sentimental, romantic vibe. Model of the moment, Kaia Gerber, and Gigi Hadid closed the show, disguised as giant flower bouquets. A nostalgic atmosphere also surrounded the Versace show, as Donatella Versace took the opportunity to honour the anniversary of her brother’s untimely passing. The collection revisited some of the Gianni Versace’s most iconic prints. The nineties revival was complete, when the original supermodels, Cindy Crawford, Claudia Schiffer, Naomi Campbell, Helena Christensen and Carla Bruni, closed the show to George Michael’s ‘Freedom’.

At the end of yet another long and exciting week for the fashion crowds, Milan’s mayor invited for an evening at the Green Carpet Fashion Awards. The event, which has been dubbed the “Oscars of Fashion” celebrated designers, artisans and innovators for their passioned pursuit of sustainability in the industry. “As public figures we are exposed and we can contribute to spreading the message of sustainability,” said Giorgio Armani. “It is crucial to think how to preserve the environment for our future generations,” agreed Silvia Venturini Fendi. Over the course of one hour, eleven statuettes, designed by Chopard, were handed out by celebrities. Amongst others, the night was also attended by Miuccia Prada, Anna Wintour, Ellen von Unwerth and Gucci’s Alessandro Michele in the company of Dakota Johnson.

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