Saturday, March 25, 2023

Jumia Expands to Uganda, Ghana & Cameroon

Nigerian online retailer, Jumia is broadening its horizons, expanding into new markets of Uganda, Ghana and Cameroon.

The e-tailor – known for selling 1000s of items of varied merchandise, including clothes and electronic goods – was launched in 2012 by German company Rocket Internet, and currently operates in Nigeria, Morocco, Ivory Coast, Egypt and Kenya.

Now though, with an office already set up in Uganda, the online platform is branching out further into Africa, with offices currently being set up in Ghana and Cameroon.

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The platform promises to deliver products to its customers in one to five days, even those that  live within remote villages, and together with its wide range of stock and Africa’s growing internet spend, Berlin-based Rocket Internet are looking to follow – or even surpass – the success of sites like Amazon or Alibaba.

Jumia’s co-founder, Sacha Poignonnec, told Reuters;

“We know we are early. We are coming to markets which are not as mature in terms of Internet penetration and Internet savviness but still there is a big appetite for this service.”

For Jumia, Nigeria is the most loyal customer, with web traffic measurement firm SimilarWeb reporting that Nigerians visit the shopping platform more than any similar site, ranking Jumia the 23rd most visited website in Nigeria overall – ahead of rivals Amazon and Konga.

With news of the site’s expanding reach, looks to us at SPICE like Jumia is looking for a number one spot as the most-visited site on the continent – and with great fashion and beauty brands like Eve & Tribe, Kola Kuddus and House of Tara on offer, we expect it’ll achieve its goal in no time.

For now, see the platform’s “Ignite Your Style” campaign video, below;

Video & image source:

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