Friday, January 27, 2023

Kendrick Lamar and Reebok Classic’s new campaign for the Club C 85 Tonal Gum

REEBOKCLASSICKENDRICK62Hiphop artiste Kendrick Lamar and Reebok has teamed up to create a campaign that pays homage to the popular court silhouette.

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Shot in 35mm film by acclaimed director Nabil, the campaign sees Kendrick holding court in front of a projection of his high school, Compton High’s tennis court, sporting the Spring/Summer men’s Club C 85 Tonal Gum.

Check out footage from the shoot below courtesy ReeBok:

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