British-born Nigerian designer, Atiti Sosimi launches fashion and accessories label, Eyato‘s first ever full womenswear range, with its debut collection designed for the “40+ and Fabulous.”
The lookbook (photographed by Femi Anifalajeand modelled by Tinuke Akinbulumo and Sanna Kelly) sees the new range of clothes taken around London and shot on the streets – a concept with an aim to;
“…get out there and test shoot the collection in the light of day and observe passing interest.”
Of her models and choice of demographic, Ms Sosimi explained to SPICE;
“I feel that 40+ women are fabulous, seasoned, exciting and well positioned to add value through their every interaction!
We put out a call for models interested and selected from those who responded. One of the models has been the ‘Face of Eyato’, since it launched last year, a busy mother of four, entrepreneur and part time model who believes every woman should ‘rock their gorgeous,’ whilst the second model fully encapsulates the fabulousness of the seasoned Eyato woman – in spirit, ambition, life experience and passion.”
We at SPICE love the organic vibe of the lookbook and the bold, geometric-fused designs in the collection, too. See all that plus Ms Sosimi’s amazing 40+ and fabulous models go to work, below;
Image source: Eyato