Nigerian menswear brand, J Reason – owned by renowned makeup artist and photographer-turned-designer, Olajide Adedeji – has just released its 2014 collection, starring models Peter Finn and Chinedu in looks that are all about being bold.
According to Adedeji;
“The collection is basically a reflection of youthful trends that are bold and at the same time simple. Minimalism is the keyword as well as convenience and style. Whether you love going for parties, sophisticated or generally all about colourful prints – the collection has something for you.”
Bursting with bold colours and edgy prints, you can check out some behind the scenes shooting with the brand on SPICE TV, via DSTV channel 192, and see the lookbook, shot by Hakeem Salam here, below;
Image source: Bellanaija.com
