Tuesday, September 28, 2021

Lupita Nyong’o is Named New Face of Lancome

After her big win at the Oscars (and her continued success in fashion best-dressed lists), actress Lupita Nyong’o makes her big break in beauty, bagging herself a contract as the new face of Lancome.

The 31 year old star, who will be seen in the brand’s campaign ads come September’14, said;

“I am truly honoured to join the Maison Lancôme, a brand with such a prestigious history and that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself.”

General manager of Lancôme International, Françoise Lehmann explained the brand’s choice, saying;

“Both talented and committed, true to her African beauty, and showing a great curiosity and open-mindedness in her career choices, Lupita is by essence the Lancôme woman. A strikingly beautiful and intelligent woman, serenely but strongly living her life her own way, Lupita has this special kind of aura both enlightening and deep.”

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Deeper still for our excitement is the fact that the campaign is due to be shot by Mert Alas and Marcus Piggott – the prolific photography duo who have shot arresting campaigns for the likes of Gucci, YSL and Louis Vuitton.

We at SPICE can’t wait to see the results.

Image source: Harpersbazaar.co.uk

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