Sunday, October 1, 2023

Luxury Label Shinola Creates Collection Inspired by The Greatest, Muhammad Ali

While we conclude this month’s thoughts on everything ‘Man’ here at SPICE, we couldn’t ignore luxury watch and bicycle label Shinola’s new collection, inspired by one of boxing history’s best heavyweights – The Greatest, Muhammad Ali.


The legend – also known by his birth name, Cassius Clay – has been the muse of the label’s annual “Great Americans” collection, which is every year inspired by American heritage.

For 2016, Mr Ali’s inspired a limited edition watch made in collaboration with the Muhammad Ali Center; a robe akin to the one he famously wore in the ring, created with Sleepy Jones; John Golomb boxing gloves; and a bike that resembles the one a young Ali had stolen from him at age 12 – the theft of which he reported at a police station that resided by a gym, which lead him to first discover boxing.



President Shinola, Jacques Panis explained of the line;

“We’ve been inspired by [Muhammad’s] six core principles: confidence, conviction, respect, dedication, giving, and spirituality.”

The range is available to peruse and buy at Shinola’s site, here though it’s likely the items will sell out fast. Take a look and let us know if you’ll be snapping up limited edition pieces inspired by Muhammad Ali in the comments box below or online @SPICETVAFRICA.

shinola-muhammed-ali-01 shinola-muhammed-ali-holding

Image source: 


Other Articles



Please enter your comment!
Please enter your name here