Wednesday, September 27, 2023

Mary Katrantzou Announces Upcoming Adidas Originals Collection

This week, infamous print-fan and designer, Mary Katrantzou announced she will be creating an Adidas Originals collection, set to launch sometime in November.

The Greek talent, known for her dynamic, digitally printed power pieces, will be working on a line of footwear and clothing for the sports brand, saying;

“I’m really excited to be working with Adidas on a line of apparel and footwear. I grew up, like so many other kids around the world, wearing Adidas sneakers and I’m really excited about bringing my vision to such a global brand.

(Adidas) have a fantastic heritage and their ability to innovate in sportswear makes them the perfect partner for us to work with in this market.”

Dirk Schoenberger, the global creative director of Adidas’s sport style division, told Vogue;

“The collaboration between Adidas and Mary Katrantzou merges the exceptional talent of one of the most interesting designers of today and a company that embraces many different cultures from sports, pop, music and fashion.

I admire Mary’s extraordinary sense of printing techniques, colours and silhouette that will bring another amazing new aesthetic to the Adidas Originals women’s collection.”

We at SPICE predict cool kicks in an amalgamation of print and colour… #CannotWait.


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