Friday, June 9, 2023

Nigerian Luxury Kidswear Label Petit Tribe Showcases at Vogue x Yoox’s 2016 Talent Event

Petit Tribe – a “contemporary luxury childrenswear with an African heart” – has had an exciting week, having been invited to showcase at the Vogue Talent 2016 event in collaboration with, held in Milan, Italy.


The brand’s founder, Nigerian designer Olatoun Jolaoso – who established the label 4 years ago – journeyed to Milan for today’s event, with her label being the first childrenswear brand to ever participate.

A video posted by Petit Tribe (@petittribe) on

The lineup of labels is carefully curated by the Vogue Italia and Yoox team, and the event aims to spotlight just 11 emerging talents with a showcase held at the Palazzo Morando, during Milan Fashion Week, where numerous fashion industry insiders in attendance.

Petit Tribe’s founder with editors Anna Wintour and Franca Sozzani

Ms Jolaoso talking with Suzy Menkes at the event

Posting shots from the event to their Instagram page, the label revealed how Ms Jolaoso got to rub shoulders with the likes of Vogue editor-in-chief Anna Wintour, and display her range of pretty, printed things to the industry’s top professionals, captioning;

“Our fabulous founder and CEO Olatoun Jolaoso at tonight’s @voguetalents alongside Franca Sozzani Vogue Italia, Frederico Marchetti founder of Yoox and Anna Wintour [of] American Vogue.”

Sara Maino, the senior editor at Vogue Italia and editor at Vogue Talents, said;

“Petit Tribe has a fresh vision of kidswear, bringing African tradition to modern daywear.”


Petit Tribe’s founder said of being selected;

“Petit Tribe is thrilled to be part of Vogue Talent 2016. Our aesthetic is print led luxury contemporary childrenswear with an African heart; our mission is to bring something new to the childrenswear market and it is exciting to have this recognised by tastemakers  – Vogue Italia and Yoox.”

Team SPICE say congratulations to Petit Tribe and Olatoun Jolaoso’s team for being selected to participate in Vogue Italia x Yoox‘s event.

Video & image source: @Petititribe

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