Top designer Olivier Rousteing is known for his love of the embellished body con dress, blazers, the Kardashians and social media, and as creative director of Balmain, he’s woven them all into a genius plan that has the brand brought back to life; more ‘liked’ online than ever.
Now, the talent turns his attention to sport, collaborating with NikeLAB on a range of sportswear, including the sexiest pair of football boots Team SPICE has ever seen.
The designer and his great looks are revealed in the campaign too, fronting the collection of men’s and womenswear that includes knitted tops, trainers and jackets in a palette of simple black and gold.
The imagery was lensed by top photographer Nick Knight and styled by Robbie Spencer, and has Mr Rousteing front and centre, and showing off his new creations.
“Olivier was obsessed with the complete look, making sure each piece worked together – not just within the men’s and women’s collections, but also between the two.
At every design review, he’d ask, ‘Would a football player really wear that?’ That question helped keep the collection rooted in sport.”
“Fashion is usually about the catwalk and the glamour, but with Nike it was about performance and the athletes.
What I love about this collection is that we are integrating the iconic style of football into sport style.”
Take a look at the first pieces revealed from the NikeLab x OR collection (out June 2nd) here below, and tell us what you think to the collaboration and whether you agree those boots have Balmain-levels of glamour, by tagging us online@SPICETVAFRICA.
Image source: Ibtimes.co.uk, @Olivier_rousteing