Thursday, September 23, 2021

Pharrell Williams Works with Adidas to Design New Originals Collection… & a Cool Video

Large hat wearing producer/performer/style icon, Pharell Williams has just announced a collaboration with sports giant Adidas, with whom the star will launch a collection.

And it won’t just be his style that the collection will bare either – the line will be laced in fabrics from Pharell’s textile company, Bionic Yarn, which is an initiative that works to turn plastic debris from the oceans into yarn and fabric. #Nice.

Pharrell said of the collaboration:

“Working with an iconic brand like Adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, Adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.”

Likewise, the team at Adidas are just as happy, with the one of the brand’s creative directors, Dirk Schoenberger, saying:

“I am truly thrilled to work with Pharrell. He is a pop-culture icon who never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multifaceted company that is Adidas.”

You can look out for the new Adidas Originals collection this summer, and in the meantime, see a short video for the collaboration, below;

Video & image source: Vogue.com, Hungertv.com

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