Sunday, October 1, 2023

Puma introduces The Tsugi Shinsei

Puma Releases Street-wear inspired silhouette “The Tsugi Shinsei”.

Tsugi means “next” in Japanese, and the new release is the first in the ongoing campaign of the Tsugi  Shinsei foundation for the brands futuristic path in creating contemporary next level street wear style.


“TSUGI represents the new PUMA Running Sport style era, taking cues from the past and revisiting them in a progressive way. The TSUGI Shinsei pushes design to the next level with a unique side lacing pattern. The style also features a knitted sock construction for a perfect fit, supported on the heel by an elastic gore. A shoe bound to rock the streets.”


The new collection is said to be inspired by Japanese architecture. The design features IGNITE FOAM for cushioning, and it also offers energy return. Other features include a knitted mesh upper, sock-like collar, elasticated Puma heel wrap, and some other supper cool features.

This new whip goes for $100.

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